MY TERM RESEARCH PROJECT

My project is about how blogs and wikis affect businesses economically. As I was researching I found materials that made me conclude that companies are getting very popular using wikis and blogs within different industries to generate revenues. Companies are using these two technologies to create a more social environment in which everybody’s opinion is counted (employees, costumers, management, executives) towards the success of the company. I thought the innovative ways they use for using wikis and blogs were original because it looked like they were really trying to connect to their employees, and consumer base through all means. Companies are using blogs and wikis to share and publish information, thus, companies are saving money and time, the money they would have used to spend in expensive software’s and their required training for employees. They are also using these two technologies to create revenues that companies were unable to generate before. Through a blog companies advertise their products, so it is more likely that employees and customers make products review, and also sell or buy these products. Companies in addition are using blogs and wikis to make money using Google Adsense. AdSense allows web site owners to display Google advertisements on one or more pages of their site. Advertisers pay Google for any clicks that are generated by these advertisements. Google in turn shares a percentage of this revenue with the website owner. Advertising as a revenue model has an immense appeal for many Web 2.0 technologies.